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Senior Tourism, a major sector within European outbound markets

The Town Council Tourism Department has drawn up a dossier on local tourist attractions that would appeal to the Senior Tourism sector within the main outbound markets in Europe. The dossier includes a list of themed proposals and activity programmes offered by local companies, including hiking, eco-tourism, seabed observation, kayaking, paddle surf, sailing, balloon rides, adventure trips, and other land and sea activities.
The first step to attract Senior Tourism will be to attend the 50PlusBeurs fair in Utrecht, where we will study what is on offer in destinations similar to ours and present our new dossier to tour operators, tourist associations, and the media.

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